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Denim’s back, baby!

Denim’s back, baby!


Whether it’s a skirt, a dress, a shirt, a hat, a watch on your hand, it has to be denim!

Have you ever wondered how jeans became so popular, or where they have their origins? Well, I have, and here’s the answer : The word ‘denim’ comes from the name of a sturdy fabric, called  “serge”, originally made in Nîmes, France, by the André family.

Initially called Serge de Nîmes, the name was soon shortened to “denim”, and it has been used in America since the late 18th century.

Denim was traditionally colored blue with indigo dye to make blue “jeans“, though “jean” then denoted a different, lighter cotton textile; the contemporary use of jean comes from the French word for Genoa, Italy (Gênes),where the first denim trousers were made.


Well, isn’t that suprising ?

Apparently, after a long time after its frequency in the late fashion, denim seems to take its place in every designer’s collection. This summer, we’re going back to our “mamma’s youth”, by combining denim jackets with dresses,  denim shirts with shorts, or even accessories made of drill.


Feel free to create a lively and playful outfit, by chosing this handy and very practical cloth.

Or, be daring, and go for an entire denim look. It It is authentic, and with the perfect pair of shoes, some glamorous accessories, you’ve got the perfect match plus a flawless look!


Can you believe that even the most pretentious fashion manouevrer, Yves Saint Laurent, put the fabric on a pedestal : “I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”

These being said, let’s welcome the convenient!



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